In 1971 many of the watchmakers where in trouble. Swiss watches were being overlooked for new Quartz watches from Japan. AP decided it would need to take a bold move to jolt the market and be able to survive. The company wanted to created a watch that was both elegant and sporty and hired Gerald Genta. On the eve of Basel fair in 1971, Georges Golay, Managing Director of AP, called Genta and explained what the company was looking for. The next morning Genta created the Royal Oak.
As far as iconic watches go, few can match up to the legendary status of the Audemars Piguet Royal Oak. A watch design unlike anything before it, the Royal Oak was originally not appreciated by the traditionalist at the international watch show, Baselworld. In 1972, when it was originally introduced, the Royal Oak was a luxury steel watch with integrated bracelet, the design was original and bold. For those who have big bucks, the Royal Oak is a collectors must have.
The inspiration of the design came from diver’s helmet. With its octagonal shaped bezel and visible screws, the design was unlike anything seen before. The original design measured 39mm. As far as size is concerned, AP gives us a many options to choose from including cases from 37mm to 44mm and more. Textured dials that come in a variety of arrangements and colors, chronos, skeleton and more. The case materials, from steel to precious metals like pink gold, white gold, platinum and ceramic to name a few, give the buyer many options. The in-house movement is entirely conceived by AP. With the Royal Oak’s ability to tote the line of luxury and sport, elegance and utility, it is by far one of the best watches money can buy. It’s no wonder it’s a favorite of celebrities like Jay-Z, Lebron James and Kevin Hart, who all sport the classic.