The VOICE OF REASON
Born on January 26, 1945 in Newark, New Jersey, Barbara Kruger became one of the most sought after American artists of her generation. She attended Syracuse University and Parson’s school of Design, and in 1965 she pursued a career as a graphic designer working on magazines, picture editing and book design. Later, she became a conceptual and collagist artist known for her bold use of words with red, black and white colored works of art.
Kruger’s work consist of black and white photographs overlaid with decorative captions with Futura Bold or Helvetica Ultra font. In her work she seeks to address the cultural construction of power, identity and sexuality. Using photography and combining them with words creates bold and profound statements that challenge our ideas of feminism, materialism and sexuality.
Associated with Feminist art as well as Conceptual art, Kruger combines techniques like appropriation with her wit and direct commentary in order to communicate with the viewer and encourage conversation. Kruger’s work has been used in both political rallies and commercial use. Her poster, “Your body is a battleground,” was used for the Women’s March on Washington in 1989. Kruger has also displayed work in public spaces like billboards, busses and large scale installations.
"All the gossip and craziness becomes a kind of sustained narrative which, in turn, can become history. It's scary."
- BARBARA KRUGER
Did you know the famous Supreme Box Logo was "inspired" by Barbara Kruger. Some argue Supreme stole the combination of font and red color made famous by Kruger. Here was Krugers's response to the controversy:
"What a ridiculous clusterfuck of totally uncool jokers. I make my work about this kind of sadly foolish farce. I'm waiting for all of them to sue me for copyright infringement."
- Barbara Kruger