GUCCI

SS2020
MILAN FASHION WEEK

September 22nd 2019

Alessandro Michele presented his Spring Summer 2020 collection and it was his sexiest ever. Both women's and men's clothing were on display. The show began with straitjackets. A moment of controversy as some interpreted the use of straitjackets as insensitive. Gucci mades a statement expressing the meaning to be directed toward self-expression and not to be sold in stores. In the statement Gucci stated that creative director Alessandro Michele designed “blank-styled” clothes to make a point about fashion and self-expression. The clothes were included “as the most extreme version of a uniform dictated by society and those who control it.” Check out the show below.

 

 

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