HISTORY & RESURRECTION OF THE NIKE
AIR FORCE ONE
NIKE HAS MANY ICONIC SHOES, BUT THANKS TO SOME GUYS IN BALTIMORE, MARYLAND, THE Air Force ONE HAS BECOME A COLLECTOR MUST HAVE. HERE IS HOW IT HAPPENED.
The ad campaign was simple “Air in a box.” This campaign launched the Air Force One in 1982. The first basketball shoe with air in the sole. It was a revolutionary idea and it was only going to be around for a limited run. That’s until some guys in Baltimore approached Nike with a thought, remaking the shoe in different colorways. Nike’s reaction “you guys are crazy.” So they loved the idea and went with it.