The Watch:

Panerai created a watch that is 40% smaller than its counterpart. That being said, let’s not get crazy here, the watch still sports its fair share of bulk. Still larger than most of its competitors, but noticeably smaller than the big case traditional Panerai Luminor 1950. The company is aligning itself with the trend to go smaller. Some say the big watch trend might have already reached its peak and now consumers are opting for smaller and thinner watches. The Luminor Due is Panerai’s attempt to capture those falling into the smaller watch market.

 

Panerai

Due

 

 

 

 

 

Few watch companies are synonymous with the big watch trends of the 90s and 2000s as Panerai. A favorite among those who love the big watches, Panerai has made some changes in the past two years that have left Paneristi nation wondering, do we like this? Recently introducing a smaller watch to their product line, it was the Panerai Luminor Due that caused an uproar. Some agree with the move while more traditional fans of the Panerai bulk are opposed. Whichever side you are on, there is no denying the beauty of this new iteration of the Panerai.

 

 

The Panerai Luminor Due comes in two sizes, the 42mm and 45mm. The 42mm is 10.5mm thick and both sizes are available in polished steel or red gold. The P.1000/10 movement on the red gold version can be seen on the back of the watch and it’s a beautiful movement. They sport a satin finish sunburst dial that is new for Panerai and it exudes elegance.

 

The Panerai Luminor Due is a dress watch. With its polished finishes and smaller size, the watch is really intended to be worn with a suit. Now with the 10.5mm thickness, it will fit just perfect under that shirt cuff. The red gold is double the price of the steel, but it truly stands out as the winner and a strong stance from Panerai as it attempts to get ahead of the small watch trend.

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