The Datejust led the way to the Presidential when in 1951 Rolex presented President Eisenhower with a gold timepiece engraved with “DDE.” In 1956 Rolex added the day function and from that moment it was a favorite of watch lovers. In 1962 on the night Marilyn Monroe sang happy birthday to President Kennedy, she gifted a Presidential engraved “Jack With Love As Always from Marilyn.” President Lyndon B. Johnson was the first to wear the watch during his presidency.
Gold watches have always been a point of contention. Are they cool or gaudy? For men, it’s the ultimate display of wealth. The gold watch is for the bold, and the classic is the Rolex Day-Date Presidential. The watch was first introduced in 1956 and has seen a comeback in popular culture. The watch has famous fans like Diddy, Warren Buffett, Martin Luther King, Conor McGregor and Jay-Z have all been spotted with the iconic watch on their wrist. With a line up like that, it’s no wonder the Rolex Presidential is still one of the most sought after watches in the market.
Today, the Rolex Presidential is a staple among those that want a classic watch with a history of being on the wrist of the biggest movers and shakers of all time. From Presidents to the masters of the universe, this watch is the epitome of function and luxury. In 2016 Rolex launched a presidential with a Everose Gold and green dial to commemorate the President’s 60th anniversary. The watch sold out immediately and will require you pay a premium for the timepiece. If you want a watch with pedigree and style, it doesn’t get much better than the Rolex Presidential.