Travis Scott lists the Air Jordan I among his all-time favorite sneakers. Given the chance to work with the silhouette, he was determined reintroduce it with a new perspective. The Travis Scott Air Jordan I High OG achieves his goal with details like a backward Nike Swoosh, hidden heel pocket and subtle Cactus Jack branding — along with a touch of childhood memory.
"These Jordan 1s are just a fresher version of my old play shoes,” says Scott. “The colors are from tones and textures of what I saw growing up and remind me of my backyard and playing outside."
Scott’s individual touches extend to the minimal Cactus Jack branding, which is employed so as not to overpower the minimal design of the shoe. These understated elements come via the embossed heel, tongue patch and an inner mid-panel that all feature Scott’s hand-sketched logos.
Scott’s debut apparel collection with Jordan Brand complements the Air Jordan I. This collection re-imagines Jumpman essentials — fleece hoodie, fleece shorts, a tracksuit and tees — with Cactus Jack colors and imagery.
The Air Jordan I High OG Travis Scott and apparel collection releases globally May 11. For information on participating retailers go to nike.
Images curtesy of NIKE